Tag Archives: professional development

Five ways to Build a Personal Brand like Martha Stewart’s

MarthaStewart1

Personal branding is a term that is over used yet often misunderstood.  In truth, your personal brand is part of your identity—it is a way to communicate who you are and what you stand for to your professional circle. It is your unique value and reputation in the marketplace. What it is not is a façade or persona you put on to impress.  What makes a personal brand, well, so personal, is how authentic it needs to be to be effective.  It HAS to be about you—your skills, your values, your experience, your interests, your points of differentiation.   Your personal brand can incorporate your mission, but it is in the living manifestation of that mission that your personal brand becomes dynamic.

Personal-Branding

In my last post, I challenged readers to think of 6 or 7 attributes that they wanted associated with them as a foundational step to building their brand narrative.  Getting a clear intention on how you wish to be perceived really gets you thinking critically of the messages you have been putting out inadvertently. For instance, in my last workshop, I had a young man describe one of his attributes as creative, yet he had difficulty articulating how he expressed this trait professionally. He certainly didn’t “look” creative—in fact he looked pretty conservative! Nothing in his appearance or demeanor gave the impression that he had a creative bone in his body. Yet he wanted to be perceived as creative. When your appearance or communication is at odds with your desired brand identity how do you reconcile it?

The simplest way is to act as if the desired trait is an integral part of you. In this young man’s case, I asked a few probing questions: Did he share creative ideas at work? Did he come up with creative ways to solve problems? Was he creative in his pursuit of his career goals? Did he manifest creativity in other ways? With some digging, we did find quite a few creative kernels in his professional life. And because he had a renewed awareness of how important this attribute was to him, he vowed to make it a more vital part of his professional reality. This is what personal branding is all about!  It is about strategically positioning yourself in a way that allows the most salient aspects of your brand identity to be front and center so it is obvious to your peers, clients, managers, co-workers etc. that this is part of your unique value proposition as a brand.

Think about Martha Stewart for a minute. How did she get to be Martha? What makes her a lifestyle maven? Even after a very public setback, Martha Stewart’s brand re-emerged stronger than ever.  How? For Martha it has always been about her branding. Everything about Martha communicates her key brand characteristics of excellence, high quality, traditional American living, trusted friend and advisor and homemaker. Her brand and identity are almost synonymous.

Martha Stewart likely employed many of the following elements as she built her legacy brand. Ask yourself, is your brand:

  1. Memorable? How does your brand engage? What makes you and the delivery of your brand promise unforgettable? What can you do to consistently exceed others’ expectations of uyou?
  2. Authentic? You are the CEO of your brand. Your brand must be built on your true identity. This is core of your brand. What is true and genuine to you? How can you convey that?
  3. Compelling? What is your story? How would you answer, “Tell me about yourself?” Are you reinforcing your brand message consistently by your presence, behavior, communications (online and offline) and performance?
  4. Differentiated? Are you ordinary or extraordinary? Are you a commodity or a brand? What is distinctive about you professionally? What unique skills/talents do you bring to the table? What can you specialize in? How can you add value to the business at hand?
  5. Aspirational? Are you aiming high enough to give your brand the opportunity to deliver in an expansive way? What other strong personal brands can you leverage? What hidden opportunities are available within your company/industry which you have yet to tap into? Be bigger, brighter, and bolder than you are now.

Finally, you must be persistent. Your brand needs time to grow. It should be developed organically. Great personal brands like Martha Stewart’s  have taken years to grow into household names after a long period of dedicated work, sacrifice, courage, and patience to persist. Take your time, don’t give up, believe in yourself, and be patient.

Natalie Jobity is a marketing consultant, business coach, inspirational author and freelance writer and editor. She is the author of the Amazon Best-selling style guide: Frumpy to Fabulous: Flaunting It. Your Ultimate Guide to Effortless Style. 

In the Pursuit of Excellence: Be I.N.S.P.I.R.E.D.

I often marvel at the passion with which I see high achievers perform their work. It makes me wonder what set them apart from others who just seem to coast through work and life. I believe it is their commitment to excellence.  It has been said that excellence is a habit, an attitude, something we strive for and commit to.

excellence aristotle

Excellence is active—it is about doing, not simply being.  But what really drives a person to excel? I think if we observed the habits of those who we hold in high esteem for their commitment to excellence, we will find they are I.N.S.P.I.R.E.D.  and share the following traits in common:

  • They are INNOVATORS. Excellence seekers don’t just wait for opportunity to knock, they build the door. They make it happen. They envision their end goal in mind and they do what it takes to see it to fruition. “The will to win, the desire to succeed, the urge to reach your full potential…these are the keys that will unlock the door to personal excellence. “ Confucius
  • They are NIMBLE. You can’t perform at your peak if you aren’t quick to adapt to changing circumstances and people. Situations often require us to think on our feet, to respond spontaneously, and to make quick decisions. Those on a path to excellence understand that the failure to make a decision is itself a decision—they use obstacles as stepping stones to their goal and quickly address problems as they occur. Nimble people recover from setbacks and push forward towards their goal.
  • They are  SUCCESS-DRIVEN in whatever endeavor they undertake.  I believe that excellence is the vehicle to success.  Success comes when we go above and beyond in our actions, when we exceed expectations, when we soar above constraints and limitations—when we practice excellence.   It is not accidental. “Excellence is to do a common thing in an uncommon way.” Booker T Washington

excellence sign

  • They are PURPOSEFUL and have an overarching vision which guides their actions. Without a singular purpose in pursuit of a dream, excellence is impossible.  Think of all the great leaders, performers and innovators of our time: Martin Luther King Jr., Bill Gates, Michael Jackson, Howard Schultz, Steve Jobs, Oprah—all had a vision and purpose, a singular calling that made them strive to achieve despite criticism, amidst challenges and in spite of perceived improbability.  They saw what we could not see, did what we could not do, and by passionately pursuing their Purpose they created something magnificent.
  • They have INTEGRITY. A person in pursuit of excellence does not tolerate mediocrity of any kind. They perform at a high level and they take pride in their effort.  They place a high premium on their honor, consistency and reliability. It is their attitude and approach to life that gives them an edge over others.  “It is your attitude, not your aptitude that determines your altitude.” Zig Ziglar
  • They are RESULTS-ORIENTED. Achievement is important to the professional who seeks excellence. It is the realization of hard-won goals seen to fruition; the reward for labor; the triumph over challenge. I can’t help but think of a mountain climber who has summited Mount Everest. This is the nature of excellence—it demands the best, it is victorious, it leads to results. “Excellence is doing ordinary things extraordinarily well.” John W. Gardner
  • They are ENGAGED in their work. The focus, drive and determination that is required to be excellent, needs to be fueled by a high level of engagement –this is what ignites passion, which sparks creativity, which produces genius. Steve jobs (an excellence seeker extraordinaire!) once said, “Be a yardstick of quality. Some people aren’t used to an environment where excellence is expected.” Quality comes when excellence is demanded.
  • They are DILIGENT. It is the hardworking, meticulous and thorough person who produces work that is above par. Excellence is a habit of consistently practicing these principles in everything one does. It is not just a one-time act –it is behavior that is practiced time and time again. This requires diligence.  “We are what we repeatedly do.  Excellence then, is not an act, but a habit.” Aristotle

I’d love your thoughts. How do you practice excellence?

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Dare to be Brilliantly You

3 Ps to Success: Patience Perseverance & Prayer

Be Simply Inspired 

Natalie Jobity is an inspirational author, freelance writer and editor, and marketing consultant. She consults with new authors and writers on honing their “voice” so their words have the desired impact.  She is the author of the Amazon Best-selling style guide: Frumpy to Fabulous: Flaunting It. Your Ultimate Guide to Effortless Style.

Contact her at natalie@nataliejobity.com