Tag Archives: personal brand

brilliance

Humility: The Hallmark of Great Leadership

 

I recently responded to an article on LinkedIn where the writer set out to prove why being humble is a bad thing. He basically asserted that humility fosters blending in, not speaking up for oneself, and letting others (who are braggarts) get ahead because you don’t toot your own horn. I appreciated the perspective and subject matter but disagreed, so I was inspired to write my own post on this topic. Having had a feast eating “humble pie” in the past few years, I have a newfound respect for humility and what it stands for.

I can think of quite a few leaders from the past and present who I consider to be successful, stellar, one of a kind, movers and shakers by any account, who are also humble. From my perspective, humility has nothing to do with letting others run circles around you. Looking at the root of the word, humility comes from the word hummus, meaning the earth or the ground. Humility then has as its essence, groundedness, steadfastness, and standing firm on one’s beliefs and values. A humble person does not compare themselves with others as they know that they are no better or worse off than anyone else. Being humble means having a realistic sense of one’s position with God and to other people. Humility levels the playing field. It embodies the traits of honesty, authenticity, trust, acceptance, unity, kindness, expansiveness and generosity.

I believe very strongly in personal branding and one of its tenets is the principle that we all have gifts that we are uniquely qualified to offer to the world, based on our experiences, talents, beliefs, values, personality, etc. As Marianne Williamson says in her famous quote from her book Return to Love‘, “We are all meant to shine…we are all born to make manifest the glory of God within us”. If you believe this, then you cannot believe in the scarcity model that suggests that only some of us get to be successful, brilliant, or stellar. The author of the article that inspired this post, shares stats on the number of people in the world, on social media and possessing college degrees in the US to offer a view that there is just too much competition for brilliance. Therefore, the only way for a person to succeed, to carve out a special niche or platform for themselves is by taking full advantage of their bragging rights. If they don’t do it, someone just as qualified will take their place as “nature abhors a vacuum”. I respectfully disagree.

You have unique gifts to manifest to the world—God given gifts. Humility is graciously receiving these gifts and sharing them with others to bless them and glorify God. You don’t need to scramble like a crab in a barrel to get others to notice you. If your light is shining truly, others will see it and you will influence those in your sphere. Though the greedy and the proud will have you think otherwise, your light, your unique brilliance, is unstoppable. Because it is your stamp, the efficacy of your personal brand. It is the core of who you are as a leader.

When I think of stellar leaders in my lifetime, who possess humility at their core, the icons that come readily to mind are Princess Diana, The Dalai Lama, Barack Obama and Martin Luther King Jr.

princess di quote

Princess Diana was the poster child of gracious humility. A princess, beloved by the world, as beautiful on the outside as the inside, who with heart and humanity used her influence to help the needy, the marginalized and the outcast. Her many charitable endeavors are well documented. Watching her being interviewed on TV, what you observe is not a woman full of herself and her accomplishments, but one who even in her gentleness and meekness, demonstrates her commitment and passion for her causes with grace, dignity and humility. In every single year since the anniversary of her death 20 years ago this year, she is celebrated and mourned all over the world. Why? Because she let her actions speak for themselves. She let her true light shine on its own merit, and we all witnessed her authenticity and the fruit of her passions.

Dalai-Lama-Quotes-on-Change

The Dalai Lama is a study in tranquility, presence, open-hearted service and humility. Whenever he has a speaking engagement, anywhere in the world, people of all faiths throng to hear him. Why? Could it be because there is an allure there, an attraction which has nothing to do with wealth, perceived success, prestige or status? Could that attraction be the very humility and self-sacrifice so many of us shy away from? We are captivated by the Dalai Lama in some part because what he stands for runs so counter to the values we hold dear in this society. Simplicity, non-attachment, non-judgement are characteristics so foreign to the average person that a persona like the Dalai Lama stands out distinctly from the pack.

obama quote

You may not agree with Barack Obama’s politics while he was President, but you have to admit he possessed a calm, dignified and resolute presence which for a U.S. President, was refreshing to many Americans. He came into his Presidency ringing the bells of change, hopefulness (“yes we can”), unity, and inclusiveness. After 8 years in the Whitehouse, he left sans scandal and controversy with his morals and values intact. I see so much humility in President Obama. He had a lot to brag about as the first African-American President in US history, one of the youngest elected Presidents in recent memory, and as a President who in spite of a Republican controlled Congress, got Obamacare and other major legislation enacted in his tenure. Yet what will go down in history is not a President that tooted his own horn, but one that listened, extended grace to allies and foes, and who tried to act fairly in his dealings, all why staying true to the man he was. Authenticity, poise, equanimity and kindness are some of his hallmarks—all key aspects of humility.

 

quotes-from-martin-luther-king-jr

Martin Luther King Jr’s whole platform centered around non-violence and using the power of love to conquer hate. He rallied for justice and equality for African-Americans and advocated for peace and unity instead of resistance. What a concept! It was hardly revolutionary, but it seemed crazy against the backdrop of the violent and contentious civil rights movement in the 1960’s. His opponents mocked him for what they deemed as weakness. He didn’t go around thumping his chest trying to be noticed. Yet he built a movement so pivotal that it impacted the course of U.S. history. He advocated unrelentingly for civil rights in the face of fierce opposition and used his platform to “keep hope alive” when it seemed that equal rights for all citizens was just a fantasy. His beliefs eventually led to his assassination at the age of 39. Martin Luther King Jr’s was a visionary. He was courageous. And he was humble.

MLK’s story reminds me of a famous Jew that preceded him centuries earlier. Jesus of Nazareth spoke The Truth, knowing it would lead to his death. He confronted his accusers boldly and publicly shamed the Jewish leaders of his time for their hypocrisy. He was the God/man come to the earth in the most humbling of circumstances (born in a horse’s trough in a stable) and lived without wealth or earthly pedigree. He didn’t brag about himself but he did brag about his father, the God of the Universe. Jesus spoke favorably of the meek and the humble, and went so far as to say they would “inherit the earth”. The character trait of humility was one Jesus endorsed, exemplified, and encouraged. According to Proverbs 3:34, “God opposes the proud but shows favor to the humble.”

As a Christian, who has a newfound respect for humility, a recurring prayer of mine is to learn to embrace humility and to know that in my humility I gain so much more strength to do the will of God. In my humility, I am transformed more into the likeness of Jesus. Hallelujah!

You don’t have to be a braggart, prideful, arrogant or self-seeking to get noticed for what only you can do best. You— with your unique talents, experiences, personality, values, strengths and bravado— are needed. Your niche is already carved out waiting for you to show up and manifest your brilliance. They are waiting on you to shine.


Natalie Jobity is an inspirational author, branding coach, marketing consultant and freelance writer. She is the author of the Amazon Best-selling style guide :Frumpy to Fabulous: Flaunting It. Your Ultimate Guide to Effortless Style.  Email her at Elanimage07@gmail.com.

Five ways to Build a Personal Brand like Martha Stewart’s

MarthaStewart1

Personal branding is a term that is over used yet often misunderstood.  In truth, your personal brand is part of your identity—it is a way to communicate who you are and what you stand for to your professional circle. It is your unique value and reputation in the marketplace. What it is not is a façade or persona you put on to impress.  What makes a personal brand, well, so personal, is how authentic it needs to be to be effective.  It HAS to be about you—your skills, your values, your experience, your interests, your points of differentiation.   Your personal brand can incorporate your mission, but it is in the living manifestation of that mission that your personal brand becomes dynamic.

Personal-Branding

In my last post, I challenged readers to think of 6 or 7 attributes that they wanted associated with them as a foundational step to building their brand narrative.  Getting a clear intention on how you wish to be perceived really gets you thinking critically of the messages you have been putting out inadvertently. For instance, in my last workshop, I had a young man describe one of his attributes as creative, yet he had difficulty articulating how he expressed this trait professionally. He certainly didn’t “look” creative—in fact he looked pretty conservative! Nothing in his appearance or demeanor gave the impression that he had a creative bone in his body. Yet he wanted to be perceived as creative. When your appearance or communication is at odds with your desired brand identity how do you reconcile it?

The simplest way is to act as if the desired trait is an integral part of you. In this young man’s case, I asked a few probing questions: Did he share creative ideas at work? Did he come up with creative ways to solve problems? Was he creative in his pursuit of his career goals? Did he manifest creativity in other ways? With some digging, we did find quite a few creative kernels in his professional life. And because he had a renewed awareness of how important this attribute was to him, he vowed to make it a more vital part of his professional reality. This is what personal branding is all about!  It is about strategically positioning yourself in a way that allows the most salient aspects of your brand identity to be front and center so it is obvious to your peers, clients, managers, co-workers etc. that this is part of your unique value proposition as a brand.

Think about Martha Stewart for a minute. How did she get to be Martha? What makes her a lifestyle maven? Even after a very public setback, Martha Stewart’s brand re-emerged stronger than ever.  How? For Martha it has always been about her branding. Everything about Martha communicates her key brand characteristics of excellence, high quality, traditional American living, trusted friend and advisor and homemaker. Her brand and identity are almost synonymous.

Martha Stewart likely employed many of the following elements as she built her legacy brand. Ask yourself, is your brand:

  1. Memorable? How does your brand engage? What makes you and the delivery of your brand promise unforgettable? What can you do to consistently exceed others’ expectations of uyou?
  2. Authentic? You are the CEO of your brand. Your brand must be built on your true identity. This is core of your brand. What is true and genuine to you? How can you convey that?
  3. Compelling? What is your story? How would you answer, “Tell me about yourself?” Are you reinforcing your brand message consistently by your presence, behavior, communications (online and offline) and performance?
  4. Differentiated? Are you ordinary or extraordinary? Are you a commodity or a brand? What is distinctive about you professionally? What unique skills/talents do you bring to the table? What can you specialize in? How can you add value to the business at hand?
  5. Aspirational? Are you aiming high enough to give your brand the opportunity to deliver in an expansive way? What other strong personal brands can you leverage? What hidden opportunities are available within your company/industry which you have yet to tap into? Be bigger, brighter, and bolder than you are now.

Finally, you must be persistent. Your brand needs time to grow. It should be developed organically. Great personal brands like Martha Stewart’s  have taken years to grow into household names after a long period of dedicated work, sacrifice, courage, and patience to persist. Take your time, don’t give up, believe in yourself, and be patient.

Natalie Jobity is a marketing consultant, business coach, inspirational author and freelance writer and editor. She is the author of the Amazon Best-selling style guide: Frumpy to Fabulous: Flaunting It. Your Ultimate Guide to Effortless Style. 

Does your Personal Brand Pack Punch?

 

personal branding--does it hurt

Recently I gave a presentation on personal branding to a group of young professionals who are members of an association. As part of the workshop, I challenged them to consider how they wanted to be perceived as a brand. Specifically, what did they want people to know about them upon meeting them for the first time.  The responses were as diverse and creative as the attendees, but underscored the importance of thinking strategically about one’s brand persona.  Many professionals don’t take the time to consider how they are positioning one of their most powerful assets—their brand’s identity.

In one of the more interactive aspects of the workshop, I worked with one of the professionals to help him flesh out his brand story. Essentially, I queried him on his skills, interests, values, personality, experience and more—anything that could potentially have a bearing on his brand promise. It was a rich exchange. Before long it became clear to all of us that he valued people and that this was a deep core value for him. It informed his work ethic, management style, the type of purpose he felt he was called to fulfill in his role, his relationships with colleagues and reports and even the way he showed up dressed for work. He was the perfect example to me of the heart of what personal branding is about—getting clear on your unique value proposition –your special points of differentiation from others in the professional arena.

Portrait of businessman holding blank card

Because here is the truth: we all have a brand, whether we leverage it or not, tout it or not. We are communicating messages all the time about who we are, what we stand for, and what we bring to the table. Yet so many professionals do not intentionally craft their brand personas but instead leave it up to the whim of others to define it for them. That approach leads to a weak, ineffective, inauthentic brand. Why leave your personal brand to chance?

“ You have the choice and the power to craft a strong, healthy, vibrant brand that engages, inspires and robustly performs. It starts with getting clear. It starts with intent.”

As a foundational step in building a strong brand, write out 6 or 7 attributes that you want associated with you.  Think really intentionally about each one to ensure it resonates with you. Solicit feedback from your family, friends and co-workers.  These descriptors will be the platform from which you start to create a meaty narrative for your brand. Your narrative is everything about you; all of the salient experiences, interests, skills and aptitudes you possess anchored by your values, beliefs and character.  This is where you will do the heavy lifting defining and shaping your brand so it is positioned for success.

Your brand is very much aligned with your reputation in the workplace. Like a corporate brand, it is your promise of what others can expect from you. Take the time to build a solid foundation, to shape it in a way that propels you forward and helps you achieve your professional aspirations.

Look for part 2 of this post where I will discuss the 6 key features of a strong personal brand.

What 3 words would you want associated with you?

Related Posts:

Five Ways to Use Your Words for Good

Dare to be Brilliantly You

5 Steps to Leverage your Vulnerability for Victory 

3 Ps to Success: Patience, Perseverance and Prayer

Natalie Jobity is an inspirational author, marketing consultant and freelance writer and editor. She is the author of the Amazon Best-selling style guide: Frumpy to Fabulous: Flaunting It. Your Ultimate Guide to Effortless Style.